João Onofre in General Indisposition, Centre d’Art Fabra i Coats, Barcelona

Artist Info

If industrial capitalism produced commodity with exchange value and the post-Fordist capitalism shifted to the production of subjectivity, today goodwill focuses on self-production of identity. Has imposed the logic of the subject of self-exploitation. The rhetoric of entrepreneurship and ideological advertising is unequivocal: Do it Yourself; I am What I am. This new production slogan – ask yourself – causing widespread nerve hyperactivity. Every moment we are under an obligation to take countless small decisions at all (labor, emotional, social, ..) areas have become the new workforce: no overarching nothing and ensure the profit generated by the constant action the in-stillness. The subject has been confused with the incessant movement their own alienation.

12 June – 31 August 2015

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Artist Info

If industrial capitalism produced commodity with exchange value and the post-Fordist capitalism shifted to the production of subjectivity, today goodwill focuses on self-production of identity. Has imposed the logic of the subject of self-exploitation. The rhetoric of entrepreneurship and ideological advertising is unequivocal: Do it Yourself; I am What I am. This new production slogan – ask yourself – causing widespread nerve hyperactivity. Every moment we are under an obligation to take countless small decisions at all (labor, emotional, social, ..) areas have become the new workforce: no overarching nothing and ensure the profit generated by the constant action the in-stillness. The subject has been confused with the incessant movement their own alienation.

12 June – 31 August 2015

Link

< Back to News